Digital marketing refers to the process of promoting and selling products or services using digital technologies, such as the internet, social media, and mobile apps. This can include a variety of tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, influencer marketing, video marketing, and mobile marketing.

Digital marketing is important in 2023 because the majority of consumers are now online and using digital devices to research and make purchasing decisions. In fact, it is estimated that there will be over 4.9 billion internet users worldwide in 2023, and many of these individuals will be using digital channels to interact with businesses. Digital marketing allows businesses to reach and engage with their target audience where they are spending their time – online.

There are many different channels and platforms available for digital marketing, and the most effective strategy will depend on a business’s goals, target audience, and resources. Some popular channels and platforms include:

• Search engines (e.g. Google)
• Social media platforms (e.g. Facebook, Instagram, LinkedIn)
• Email marketing platforms (e.g. Mailchimp)
• Mobile apps
• Online marketplaces (e.g. Amazon, Etsy)
• Video sharing platforms (e.g. YouTube, Vimeo)
• Podcasting platforms (e.g. Apple Podcasts, Spotify)

It’s important for businesses to carefully consider which channels and platforms will be most effective for their specific marketing efforts and to continuously track and measure the success of their campaigns.