Some say it’s dead, I say it’s just getting started.
Why? Because marketers have this amazing ability to run towards NEW and ruin it. Most will leave behind tried & true methods for achieving success in favor of something shiny & new.
This is why so many companies abandoned print catalogs, but guess what’s making a come back!
BUILD AROUND EMAIL
Email marketing should be the backbone of your long term on-boarding process. I don’t care if you are a digital only business selling used beer bottles or if you are Wine Bar and your only source of $ is from foot traffic.
Build an email structure that supports your end game. All other marketing will feed your email program and make it into a cash generating machine.
HOW TO START
Genuine, valuable and worthy. Those are the focal points I encourage you to address when developing your first campaign.
Find your voice and use it.
Here is a perfect entry email marketing formula.
- Welcome Series ( 1 to 3 emails over 6 days. The purpose is to offer a value direct to your subscriber and provide more insight into your business.)
- Automations ( 30 Day, 180 day and 365 day. Focus on value for each of these sends. Give something to your subscriber without expecting anything in return.)
- Sales ( You need at least 1 dedicated sales email a month. After you have established value with the above sends, your sales pitch will be easier received.)
Want me to build this program for you and get more in-depth? Let’s talk.